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Svetlost Teatar Company Profile

Art Direction, Creative Direction, Layout Design


Client: Svelost Teatar
Category: Stage Equipment
Project tasks: Publication Design and Layout

Svetlost Teatar Company is among the leading stage equipment contractors and theatrical systems integrators, a turn-key solution company specialized in theater and related technologies. The company was involved in more than 100 projects in past 16 years, including 19000 seats arenas and world famous operas. The types of venues Svetlost Teatar typically works on are: theatres, opera houses, concert halls, multipurpose arenas, educational facilities, entertainment facilities, live events and touring shows.

We designed company profile that consists of the most important facts and figures and reference overview including various venues that the company have had the opportunity to work on. It was a unique opportunity to create a publication that had some of the most iconic places in Europe and especially in our region. We had the freedom to choose the best photos either directly from the proffesional photographers, stock websites or from company archive. Layout was deliberately designed without clear rules so that each page and venue could be presented in the best way. Website of the company will be based on this profile as well as the product and service guides. We had help from our printing partners from "Print pozitiv" to get the final look that we and the client wanted. The profile was presented at the Stage. Set. Scenery Expo in Berlin in June 2015.

D&AD: Goran Pandža
Design: Sonja Kovačević
ACC: Filip Marić
Print: Pozitiv Print

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