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IKEA Smartphones

Art Direction, Graphic Design, Illustration


Client: IKEA

Category: Furniture Retail
Project tasks: Campaign Identity & Promo Material

As part of the communication revolution in IKEA, every employee was given smartphone in order to communicate in a much more simpler way with colleagues. We had the opportunity to create visual identity for the campaign that introduced the "smarphones for all" campaign with an objective to create a positive response and the excitement from the coworkers. Our main graphic idea was the smartphone itself as a character, with friendly, open and positive aspects. Illustrations are simple and clean and they communicate the message in IKEA tone of voice.


*Not all the visuals presented here were used in the final communication.

AD&D: Goran Pandža
ACC: Filip Marić

Modifications & DTP: Milan Maletić

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