Art Direction, Graphic Design, Illustration
Category: Furniture Retail
Project tasks: Campaign Identity & Promo Material
As part of the communication revolution in IKEA, every employee was given smartphone in order to communicate in a much more simpler way with colleagues. We had the opportunity to create visual identity for the campaign that introduced the "smarphones for all" campaign with an objective to create a positive response and the excitement from the coworkers. Our main graphic idea was the smartphone itself as a character, with friendly, open and positive aspects. Illustrations are simple and clean and they communicate the message in IKEA tone of voice.
*Not all the visuals presented here were used in the final communication.
AD&D: Goran Pandža
ACC: Filip Marić
Modifications & DTP: Milan Maletić