Client: IKEA

Category: Furniture Retail
Project tasks: Press Packs

IKEA was opening its first store in Belgrade/Serbia and due to the fact that it had to hire a lot of future employees they decided to create a PR campaign and to promote both the job opportunities as well as its future presence in the city and relatios with local community. We were given the task to create a redefined press package that would include a letter to the press and a gift, wrapped up in a box (made or IKEA product). Project consisted of two phases, first one was communication of the employment opportunities and second one was the announcement of the completion of the project.

AD&D: Goran Pandža

Layout: Irena Malić
ACC: Filip Marić