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Filming Serbian Danube - Identity Extension

Branding, Creative Direction, Graphic Design


Client: Serbian FIlm Commission
Category: Culture / NGO
Project tasks: Project and Campaign Identity - Identity Extension

Identity of the organization was created by Hominid studio:

Serbia Film Commission is a non-profit association of professionals and suppliers in the film industry in Serbia.

SFC is implementing the project aimed at promoting Serbia Danube region as a desirable destination to host international filming ventures. The project is focused on enhancing cultural, tourism, natural, and heritage capacities in Danube’s municipalities with the objective to expand the Serbia’s potential as a film friendly country.

In the on-going promotional campaign, the aim of the project is to raise the awareness on underlying opportunities for this relatively new industry in Serbia. For that purpose the project team gathered other Danube countries for a regional conference that created a platform for exchanging ideas, knowledge and problems on sustainable management of the assets along the Danube, as a very important issue for the sustainability of this action and affirmation of the region as a film destination. 

The project is being implemented in cooperation with National Alliance for Local Economic Development - NALED, Cinema City, Town of Smederevo and National Tourism Organisation of Serbia.

Our studio was chosen to create the identity and other material for the project. We created various identities and this one was the chosen one.
We would like to say that we are delighted with the chosen solution and to express thankfulness for the opportunity to work with/for this amazing organization.

D&AD: Goran Pandža
Design: Sonja Kovačević, Irena Malić, Olga Jorgačević
ACC: Filip Marić
Consulting Partner: Destination Office

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