Creative Direction, Graphic Design, Web Design
Client: Federation of Non-governmental Organizations of Serbia
Project tasks: Stationary and Promo Materials
In 2003 a number of non-governmental organizations initiated forming of a network of non-governmental organizations, having realized that only through joint activity by means of this legitimate body, could they improve their working conditions and develop a strategy for survival of this sector in Serbia. At the annual conference of the Civic Initiatives in February of 2003, the Federation of Non-governmental Organizations of Serbia (FeNS ) was founded. Today, FeNS comprises 528 member-organizations from 102 municipalities in Serbia.
Our job was to redefine the identity of the organization, to modernize its image in the society and among stakeholders and the decion makers. We have redesigned official website and generic promo materials such as notebooks, bags, pencils, folders and leaflets. Main idea was to use the acronym as much as possible, emphasizing the contrast between black letters and white surface, with the colors of the identity adding just enough of the variety that is needed because of the topics that are being covered by the organization. Website included 3D application of the identity since its all about technology.
AD&D: Goran Pandža
Design: Sonja Kovačević
ACC: Filip Marić