Edu! Human Rights Education for Active Citizenship

Art Direction, Branding, Web Design

2011

Client: Helsinki Committee for Human Rights
Category: NGO
Project tasks: Visual Identity, Promo material and Web design

As of 2000, the regional program “Human rights education for active citizenship in the Western Balkans” was being developed in Bosnia Herzegovina, Croatia, Kosovo, Macedonia, Montenegro and Serbia, promoting human rights education. They have developed educational personnel and provided education in human rights, intercultural understanding and conflict resolution primarily for youth. Youth and people dealing with youth in Western Balkan countries have a lack of basic knowledge about the human rights and very often have prejudices and discriminatory attitudes, even after they have been attending the civic education programs at their schools.

We were commissioned to create visual identity of the campaign/project, website, design and production of various print material such as: three different types of brochures in five languages, bags, folders, rollups, notebooks, bookmarkers, posters, badges, sticks etc. During the process of identity creation and design, we tried to maintain the focus of the project on both its main components: Education and Human Rights. “Edu!” logotype represents education (especially for young people) and different colors used in the logo are stressing the diversity and variation of topics that are being discussed within the project.

Campaign was implemented in SEE countries (Bosnia Herzegovina, Croatia, Kosovo, Macedonia, Montenegro and Serbia).

D&AD: Goran Pandža
ACC: Filip Marić