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Don't Drink and Drive (Kad pijem ne vozim)

Branding, Creative Direction, Graphic Design, Animation, Video


Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Logotype, Visual Identity, Billboard Campaign, Promo Material and TVC

We were commissioned to create visual identity, outdoor campaign and TVC for the annual CSR campaign "Don't drink and drive". Logotype was inspired by the motorway line paintings as well as the tape that is being used on the accident sites. After creating the identity, we wanted to keep the campaign consistent and to address public with the clear message that would give them the information and to influence them, and at the same time to keep the identity of the campaign safe, since there is a lot of similar campaign organized. TVC was created as an animation, with the storyboard representing one typical evening, that should not be ended with driving and possible accident. We proposed couple of alternatives. The campaign was repeated the year after.

AD&D: Goran Pandža

ACC: Filip Marić

Copywriting: Filip Marić

Sound Design: Milos Ivanović

Animation Design: Vladan Đurić

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