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IT’S NOT ABOUT LUCK
Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Identity, Stand Design, Ad, Notebook, Leaflet and Cup
Year: 2013
Annual Trainee Program is being organized by Apatinska Pivara (Apatinska brewery), for fresh graduated students with no experience. Having in mind the popularity of the program and the specific position and image that brewery has in Serbia, its being promoted on job fairs, career days and similar events, as well as online and in print material. We were commisioned to create project visually different to one we did previous years. Whole image was chaged due to the fact that our client has become a part of Molson Coors company and their visual identity is being promoted at the moment, so this was a perfect opportunity to spread look&feel of the new company.
We changed products, so this year we designed small notebooks for people that entered the program, leaflets and tea cups. Classic digital ad was also published. Bigest difference was in the stand design. This year we opted for the metaphorical “pub” association, which connected both core business and “work hard – play hard” philosophy that is being promoted in the brewery. Openness and friendly approach was important. It was sugely successful and it attracted lots of attention to the stand and the program itself. Main copy was “Its not about luck”, which stands for the meritocracy and fair approach towards employment policy
AD&D: Goran Pandža
Design: Sonja Kovačević
Organization: Filip Marić
Copy: Filip Marić & Bojana Glogovac
Advertising, Exhibition Design, Graphic Design
2013
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Client: Federation of Non-governmental Organizations of Serbia
Category: NGO
Project tasks: Stationary and Promo Materials
Year: 2013
In 2003 a number of non-governmental organizations initiated forming of a network of non-governmental organizations, having realized that only through joint activity by means of this legitimate body, could they improve their working conditions and develop a strategy for survival of this sector in Serbia. At the annual conference of the Civic Initiatives in February of 2003, the Federation of Non-governmental Organizations of Serbia (FeNS ) was founded. Today, FeNS comprises 528 member-organizations from 102 municipalities in Serbia.
Our job was to redefine the identity of the organization, to modernize its image in the society and among stakeholders and the decion makers. We have redesigned official website and generic promo materials such as notebooks, bags, pencils, folders and leaflets. Main idea was to use the acronym as much as possible, emphasizing the contrast between black letters and white surface, with the colors of the identity adding just enough of the variety that is needed because of the topics that are being covered by the organization. Website included 3D application of the identity since its all about technology.
AD&D: Goran Pandža
Design: Sonja Kovačević
Organization: Filip Marić
Creative Direction, Graphic Design, Web Design
2013
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Client: Etno Iskre
Category: Souvenir and Crafts
Project tasks: Identity and Promo material
Year: 2013
Traditional Arts & Crafts association “Etno Iskre” (Etno Sparks) challenged us to create visual identity that will stand for the image of the organization that promotes traditional crafts and associate people on some old days “look and feel”. We designed promo material for the first fair that includes 20 craftsmen: jewelers, filigrees, potters, tanners, graphics, medar waxers, knitters, soap boilers and others.
AD&D: Goran Pandža
Design: Sonja Kovačević
Organization: Filip Marić
Art Direction, Branding, Creative Direction
2013
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Client: NIS GazpromNeft
Category: Oil Business
Project tasks: Corporate Job Ads
Year: 2012
NIS is one of the biggest vertically integrated oil companies in South East Europe. Its business activities include oil and natural gas explorations, production and refining, as well as the sale of a wide range of oil products. Core company values state: be a dynamic and modern company, with the energy that drives the better. As one of the largest and most important companies in the country, it should radiate strength and stability, to present itself as an integral, inseparable part of the society and the Serbian economy.
Font that is written in the company name in the logo confirms it. Keeping all this in mind, we must not forget the tradition that NIS as a company, espacially a multinational one (Russian GazpromNeft is major shareholder), has. Based on what the company's brand strategy emphasizes and predetermines, our vision of presenting the company would have three main directions / routes. Each route has different inspiration such as shapes used in Russian constuctivism, Illustrated metaphors and Bright and powerfull images.
AD&D: Goran Pandža
Design: Sonja Kovačević
Coordination: Filip Marić
Advertising, Art Direction, Graphic Design
2013
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Client: Civic Initiatives
Category: NGO
Project tasks: Exhibition Concept, Print Design, Frame Construction and Event Management
Year: 2013
We were commisioned to create concept for an exhibition that marks seven years of collaboration between our client Civic Initiatives and their partner - ISC / USAID. Apart from concept, our job was to design panels that where printed on foam, create wooden frames and postulates, create 4 small video clips and coordinate everything. We had 7 days to create all of that, in a venue that we already new, which made things a little bit easier. At the end, event/exhibition was visited in large numbers with most of the members of NGO sector in Serbia attended.
Concept&Design: Goran Pandža
Design and Music for the Venue: Sonja Kovačević
Coordination: Filip Marić
Video and Sound Editing: Miloš Ivanović
Special Thanks: Scott Xtensen / Ivan Antović / Jelena Ožegović
Art Direction, Exhibition Design, Print Design
2013
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Client: EU Tempus Project
Category: NGO
Project tasks: Branding, Identity and Design
Year: 2012/2013
The project task was to design unique visual identity for the project that is primarily based on the agricultural studies and education methodology. AGRIVOC project is being implemented by one consortium composed of 16 members from 5 countries. The project focuses on the improvement of vocational studies in agriculture (horticulture, animal husbandry, viticulture, farming and crop protection), and food technology. The project aims to upgrade the knowledge base and practical ability of students to work in agricultural and food related field by improving the curriculum of courses, subjects and methods of teaching and by developing the in-house students' training programmes. Universities, schools and institutes from Serbia, Bosnia and Herzegovina, Greece, Hungary and Slovakia are part of the project. Main goal of the visibility campaign was to raise awareness of the people that are working or studying in the field or connected to the focus area. Project includes design and creation of website, various promo materials, events and publications.
Art Direction, Branding, Graphic Design
2013
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: 2013 Annual Planner
Year: 2012
AD&D: Goran Pandža
D: Sonja Kovačević
Coordination: Filip Marić
Printing and Bookbinding: Grafovid (special thanks!)
Material and foil distributer: Belgravia (special thanks!)
After the "all-white" appearance last year, we wanted to create something tottaly different this time. Main idea was to create an elegant and user-friedly kind of notebook, with the main design focus being put on the cover. Everything we demanded from our printing and bookbinding partners was successfully implemented, which was important since the final look was based on the technical perfection. Also, we had a privilege to work directly to the importer of the material, so it was easy to work out the best solution for the material/foil combination. Client finally decided to order more that originally planned, and also to create a beige/black combination which was created using the same method and materials.
Material used: Skivertex Matara
Foil: Leonhard Kurz
Art Direction, Graphic Design, Print Design
2013
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Client: Atrrios
Category: Software Business
Project tasks: Visual Identity
Year: 2012
AD: Goran Pandza
D: Nevena Kajganic, Sonja Kovacevic, Kristina Radovanovic
Project Coordinator: Filip Maric
Atrrios has commissioned us to create visual identity for the company. It was a job from the scratch since the idea was to create completely new logotype. Core business of the company is software programming, online games and apps designing and website programming. Therefore we create modern, dinamic and somewhat minimalist design which coresponds to their values and business style. Project will have further implementation, such as on websites, promo materials etc.
Art Direction, Branding, Creative Direction
2012
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Client: Western Balkans Socio-Economic Center
Category: NGO
Project tasks: Programme Identity
Year: 2012
WB-SEC has initiated in 2011 the introduction of the model of tutoring of pupils for preventing early school leaving and decreasing the dropout rate. This initiative aims at decreasing the dropout rate in Serbian elementary schools while it promotes equal chances for all, solidarity, tolerance and voluntary based community work. For one part it tends to enable the tutoring initiative to become accepted in formal educational system while it also pushes for the institutional recognition of volunteering. The research shows these initiatives can positively contribute to children's success in school. Improvements can be traced in their knowledge and learning skills and also children's general social skills. In the past period, the model has been presented to key stakeholders, including the Ministry of Education and Science and the Parliament. Currently, this initiative is in process of raising the funds for piloting the model in Belgrade. de:work created the identity for the projects, as well as stationery and promo material.
Creative Direction, Graphic Design, Print Design
2012
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Identity, Leaflet, Poster and Book
Year: 2012
AD&D: Goran Pandža and Sonja Kovačević
Graphic Design: Sonja Kovačević and Goran Pandža
Illustrations & Infographics: Sonja Kovačević
Cooordinator: Filip Marić
Photo: Tatjana Krstevski and Nemanja Obradović
Printing office: Altanova
Apatinska pivara asked us to create a logo, visual identity, leaflet, index and textbook manual for students of the Academy. Students of the Academy are current employees of the company. Textbook itself was a big project since it had more than 300 pages with various illustrations, charts, infographics and photos from the brewery. We have had many test prints for the book, especialy samples of cover types. At the end, client decided that hardcover will be used instead of the spiral. Leaflet had basic information about the academy, the procedure and advantages of the project. We respected the identity of the company behind the project and managed to incorporate brand device into the logotype, materials and layout.
Creative Direction, Illustration, Print Design
2012
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Client: Civic Initiatives
Category: NGO
Project tasks: Project Identity, Brochure Design and Movie
Year: 2011 & 2012
AD&D: Goran Pandza
D: Sonja Kovacevic
Cooordinator: Filip Maric
Camera: Sasa Beatovic
Montage: Nemanja Obradovic
Animation: Milos Gojkovic
Sound design: Milos Ivanovic
After we developed visual identity for the project we were commissioned to make a video about the perception of the young generation in Serbia regarding employment in Civil Service and Enterpreneurship. There was a one-day conference and a very large reseacrh that we included in the video. Also a brochure with the research results, opinions and suggestions was created.
Animation, Art Direction, Motion Graphics
2012
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Client: Dob Ads
Category: SEO and Internet Marketing
Project tasks: Visual Identity
Year: 2012
AD&D: Goran Pandža
Graphic Design: Sonja Kovačević, Kristina Radovanović
We were commisioned by the client that operates in the internet marketing and seo area, to create logotype, visual identity and basic stationery material. Main goal of the project was to design identity that would be easily recognized, effective and somehow related to the field of work. Naming of the company made this work more interesting because of the versatility and flexibility that we were able to add to our approach. We decided to create two different versions of the logotype, each based on the fact that we are dealing with two core businesses: internet and ads. Chosen logotype was inspired by the newspaper ads, carefully adapted to save that look and feel, but to be modern at the same time. The second one had digital typeface and was designed to be easily connected with the digital marketing and internet as such.
Art Direction, Branding, Graphic Design
2012
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Client: Kontakt Organizacije Civilnog Društva - Civil Society Focal Points
Category: NGO
Project tasks: Web Campaign
Year: 2012
Project: Web Campaign
Client: Kontakt Organizacije Civilnog Društva - Civil Society Focal Points
AD&D: Goran Pandza
Copywriting: Filip Maric
Project Coordinator: Filip Maric
Sound Design: Milos Ivanovic
Voice over: Milos Ivanovic
Storyboard and Illustration: Goran Pandza
Animation Design: Milos Gojkovic
IT: Atrrios
The project task was to create and manage activities for the advocacy campaign of the KOCD organization. Main goal of the campaign was to raise awareness of the people for the topic of budget control and public spending. Budget was limited, and the focus was to promote the project all over the country. We decided to create two main parts of the campaign, the print and the web one. Whole idea was to encourage people to send letters to decision makers, demanding better budget control and expressing a right to know any information regarding this subject. Plan was to get people involved with print material that only had "visit kocd.org" written all over it. People visited website in huge numbers, they could watch the video which was made for the occasion, with storyboard, illustrations and animation done specialy for the project. Design of the campaign was based on the branding and visual identity previously created by de:work. Every aspect of the identity was well balanced and respected. Production of the campaign, control of the print material and programming/animation/sound overlooking was also part of the project plan, as well as coordination of all the parts. Contracting young people from different social groups for the production and realization was an important part of the project.
Motion Graphics, Storyboarding, Web Design
2012
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Client: Kontakt Organizacije Civilnog Društva - Civil Society Focal Points
Category: NGO
Project tasks: Print Campaign
Year: 2012
Project: Print Campaign
Client: Kontakt Organizacije Civilnog Društva - Civil Society Focal Points
AD&D: Goran Pandza
Copywriting: Filip Maric
Project Coordinator: Filip Maric
TNX: Lord of Posters, Free climbing kids, Nikola Stevanovic, Vladimir Radovic and Scott Xtensen
The project task was to create and manage activities for the advocacy campaign of the KOCD organization. Main goal of the campaign was to raise awareness of the people for the topic of budget control and public spending. Budget was limited, and the focus was to promote the project all over the country. We decided to create two main parts of the campaign, the print and the web one. Whole idea was to encourage people to send letters to decision makers, demanding better budget control and expressing a right to know any information regarding this subject. Plan was to get people involved with print material that only had "visit kocd.org" written all over it. People visited website in huge numbers, they could watch the video which was made for the occasion, with storyboard, illustrations and animation done specialy for the project. Design of the campaign was based on the branding and visual identity previously created by de:work. Every aspect of the identity was well balanced and respected. Production of the campaign, control of the print material and programming/animation/sound overlooking was also part of the project plan, as well as coordination of all the parts. Contracting young people from different social groups for the production and realization was an important part of the project.
Art Direction, Graphic Design, Print Design
2012
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Client: ZAF Mediator
Category: Corporation
Project tasks: Stationary and Brochure Design
Year: 2012
With logotype and identity already designed, we were commisioned to create basic stationery material and brochure for promotional purposes based on the identity. Focus of our work was accurate identity implementation and very careful use of the logotype and color contrast.
Art Direction, Graphic Design, Print Design
2012
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Stand Design, Big Print, Brochure and Promo Material Design
Year: 2012
The biggest brewery in Serbia anually organize Trainee Program for fresh graduated students with no experience. Since it is very popular program, and due to its wideness its being promoted on job fairs, career days and similar events, as well as online and in print material. We were commisioned to create project similar to one we did last year. We changed print formats and changed the look to be more urban and fresh. Also, we designed two proposals that had more classic advertising approach.
Art Direction, Exhibition Design, Graphic Design
2012
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Client: Civic Initiatives
Category: NGO
Project tasks: Publication Design and Layout
Year: 2012
Project was organised and managed by the biggest union organization and various NGOs. Purpose of the project was to obtain more relevant information about the involvement of the young population in Unions and to provide solutions that would improve situation in that field. Since the target group of the research was very young and mostly urban, we decided to create more dynamic layout and use colors that could be associated with youth.
Art Direction, Graphic Design, Print Design
2012
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Client: Kontakt Organizacije Civilnog Društva - Civil Society Focal Points
Category: NGO
Project tasks: Branding and Visual Identity
Year: 2012
We were commisioned to create logotype, visual identity and basic stationery material for the non-governmental organizations coalition. Main goal of the coalition is to work with grassroot groups in various parts of the society, so we wanted to create visual identity that could represent the specific mix of the topics and issues. Since the name of the coalition was an acronym, we were focused on the visual part of the logotype. Chosen logotype was inspired by movement and diversity, adapted in a way it could be used for campaign purposes and with clear identity that contained color patterns, usable in many different ways.
Art Direction, Branding, Graphic Design
2012
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: 2012 Annual Planner
Year: 2011
Having an opportunity to try new thing is always a challenge for us. This time, we created an annual planner for Apatinska brewery. Our idea was to create a different kind of notebook, one that could satisfy both needs - to be user friendly so themerchandisers could easily use it in their daily work as well as a special gift look that people inside and outside of the brewery would love to use as their agenda. We used only white colour on the covers with the logotype embossed. It gave the agenda a very special, clean and unique style. layout of the pages inside was also sharp and concise, consistent with colours from the identity.
Art Direction, Graphic Design, Publishing
2012
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Client: Građanske Inicijative
Category: NGO
Project tasks: Project Identity and Brochure Design
Year: 2011
Art Direction, Graphic Design, Publishing
2012
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Corporate Job Ads for HR department
Year: 2011
Apatinska brewery HR department is very committed to hire right people through open and transparent process. We were commissioned to create a master job ad and to adjust it for each job position with the accurate photo. The focus was on the metaphore that the photo represented and the clean and direct look.
Art Direction, Design, Graphic Design
2011
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Client: Western Balkans Socio-Economic Center
Category: NGO
Project tasks: Logotype, Identity, Stationery Design
Year: 2011
We created visual identity and logotype for NGO called WB-SEC. Topics that this organization covers are youth, education, poverty, migration, social policies etc. Our main inspiration was maze, and in specific the way that this organization is trying to help people and society to find the best possible solution to resolve their problems and find exit from the "labyrinth". Colors were chosen in consultation with the client. Parts of the logotype are used as brand device in every stationery material.
Art Direction, Branding, Graphic Design
2011
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Logotype, Visual Identity, Billboard Campaign, Promo Material and TVC
Year: 2011
AD&D: Goran Pandza
Copywriting: Filip Maric
Sound Design: Milos Ivanovic
Animation Design: Vladan Djuric
We were commissioned to create visual identity, outdoor campaign and TVC for the annual CSR campaign "Don't drink and drive". Logotype was inspired by the motorway line paintings as well as the tape that is being used on the accident sites. After creating the identity, we wanted to keep the campaign consistent and to address public with the clear message that would give them the information and to influence them, and at the same time to keep the identity of the campaign safe, since there is a lot of similar campaign organized. TVC was created as an animation, with the storyboard representing one typical evening, that should not be ended with driving and possible accident. We proposed couple of alternatives. The campaign was repeated the year after.
Animation, Art Direction, Copywriting
2011
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Web Presentation for HR department with online list of job opportunities
Year: 2011
Links:
http://poslovi.infostud.com/predstavljamo/profil-poslodavca/160/Apatinska-pivara-d.o.o./
http://www.indago7.com/apa/modules_ser/applicants/brands.htm
Art Direction, Design, Graphic Design
2011
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Client: Brand Bay
Category: Marketing
Project tasks: Visual Identity
Year: 2011
Art Direction, Graphic Design, Branding
2011
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Stand Design, Big Print and Brochure Design
Year: 2011
Exhibition Design, Graphic Design, Creative Direction
2011
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Client: Čiča Fast Food Restaurant
Category: Food and Restaurants
Project Tasks: Visual Identity
Year: 2010
We were commissioned to create a logotype for fast food store Čiča. It was a completely new logotype, since the company and the brand itself was new on the market. It is important to highlight the translation from serbian language of the "Čiča" brand-name. It means old man, which in Serbia usually means that the old men are wearing the moustaches, therefore the logotype is based on the illustration of the moustache. Work has been published in book that covers restaurant identities by a Chinese publisher.
Art Direction, Graphic Design, Branding
2011
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Client: Helsinki Committee for Human Rights
Category: NGO
Project tasks: Visual Identity, Promo material and Webdesign
Year: 2010/2011
As of 2000, the regional program “Human rights education for active citizenship in the Western Balkans” was being developed in Bosnia Herzegovina, Croatia, Kosovo, Macedonia, Montenegro and Serbia, promoting human rights education. They have developed educational personnel and provided education in human rights, intercultural understanding and conflict resolution primarily for youth. Youth and people dealing with youth in Western Balkan countries have a lack of basic knowledge about the human rights and very often have prejudices and discriminatory attitudes, even after they have been attending the civic education programs at their schools.
We were commissioned to create visual identity of the campaign/project, website, design and production of various print material such as: three different types of brochures in five languages, bags, folders, rollups, notebooks, bookmarkers, posters, badges, sticks etc. During the process of identity creation and design, we tried to maintain the focus of the project on both its main components: Education and Human Rights. “Edu!” logotype represents education (especially for young people) and different colors used in the logo are stressing the diversity and variation of topics that are being discussed within the project.
Campaign was implemented in SEE countries (Bosnia Herzegovina, Croatia, Kosovo, Macedonia, Montenegro and Serbia).
Editorial Design, Graphic Design, Web Design
2011
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Client: Fantini Scianatico
Category: Construction
Project tasks: Corporate brochure and Stand design
Year: 2011
Art Direction, Exhibition Design, Graphic Design
2011
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Stand Design, Print and Web campaign
Year: 2011
Art Direction, Exhibition Design, Graphic Design
2011
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Client: Brand & Beyond
Category: Marketing
Project tasks: Visual Identity
Year: 2010
Art Direction, Graphic Design, Branding
2011
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Client: Megatrend University (Proposal)
Category: Education
Project tasks: Promo Campaign
Year: 2010
Art Direction, Graphic Design, Creative Direction
2011
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Client: Apatinska Brewery
Category: Alcohol & Beverage
Project tasks: Visual Identity & Page Layout
Year: 2010 / 2011 / 2012
Corporate magazine, distributed only within the company needed a redesign and new layout was supposed to be more modern and to reflect the type of the business. It consists of the news and features from the company and its brands. Issues quarterly. The task was to present every brand within its visual identity and at the same time keeping some type of the structure and the impression of one company behind the brands.
Art Direction, Graphic Design, Print Design
2011
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Client: Climbing Tribe
Category: Sports and Leisure
Project tasks: Visual Identity and Promo Materials
Year: 2009
Art Direction, Graphic Design, Branding
2011
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Client: Hesperia Edu
Category: Events and Conferences
Project Tasks: Logotype and Promo Materials
Year: 2010
Graphic Design, Branding, Icon Design
2011
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Client: Sunoko (Proposal)
Category: Food Industry
Project tasks: Packaging and Logotype
Year: 2010
Art Direction, Illustration, Packaging
2011
